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Research papers

Tracking doctor attitudes in an attempt to help forecast new product performance

This paper describes the development of using Medilink's General Practitioner panel to track attitudes and prescribing intentions over time and using the data derived as a basis for forecasting new product performance. Medilink's 'on-line',...

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Authors: Peter Barton, Terry Hardy
Company: GSK
June 15, 1987
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Citation

Barton and Hardy (1987a, June 15). Tracking doctor attitudes in an attempt to help forecast new product performance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tracking-doctor-attitudes-in-an-attempt-to-help-forecast-new-product-performance